sillybunt Posted July 30, 2005 Report Share Posted July 30, 2005 Our new brand signature builds on our 50-year foundation of quality, service, and innovation – and symbolizes our vision for Canadian Helicopters to strengthen its leadership position through dynamic innovation and leading-edge thinking into the future. The circle symbolizes planet earth, and the global scope of our full-service business philosophy. The circle also represents the sun, and the optimism of our bright new future. The aerofoil represents flight, and the technology of aviation – our raison d’être. Additionally, as a symbol of energy and forward momentum, it captures the dynamic innovation that is at the heart of everything we do. Red and white are our colours, symbolizing our Canadian origins – and the values of honesty, integrity, quality, and friendly professionalism, which we share with Canada on the world stage. Welcome to the future. Quote Link to comment Share on other sites More sharing options...
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